The Ultimate Pursuit in Hunting: Sheep by John Branch is the best example of online journalism since I started my news tracks. I was attracted to this article because it was in the center of the home page and had a series of rotating images as it’s featured image. Then, when I clicked on the headline, the page I was brought to was one of the rotating images of a single man on top of a mountain overlooking a big, green, empty space. The image fills the whole page, and the title is in white above the man. It’s a different look from all their other online articles and makes this one attractive from the start.
There are more big beautiful images spaced throughout the article. They break up the text and are great images. The only thing I wish they would have done differently is kept the breaks for images limited to one image. There are some spots where it is two large images stacked on top of each other and even if it is relevant to the text, it feels like a bit much. What they could have done is either space the images with more text between them or done a split image of two, smaller side by side shots. This article also has images that would have been great for the New York Times Instagram, but they haven’t posted any yet.
I still have the same issue with the links they embed in their articles. Any link you click on in this article redirects you to a new page and pulls you away from the New York Times website. It’s getting to the point where I may email them to point this out because it doesn’t benefit them to draw their readers away from their content. Online journalism makes it harder to get people to pay for content. If you pull people away from your site, they are less likely to hit their article limit and even less likely to pay to access more of your content.